Branding
Identity work shown on the sites that actually use it.
BlueLaser, L1 Wallet, AlgaeGenix, Approval Ease, and Abaco are all branding projects, and the identities are not interchangeable. A logo file is not the page. The useful thing is seeing type, color, and voice hold a real product.
We design the identity and the website together, so the system shows up in the nav, the product shots, and the page a customer visits. If you need a brand, judge it on a site, not on a presentation slide.