Labratoary
A science brand site where the product has to stay accurate and still be readable.
A lab site is read by buyers and by people outside the lab
AlgaeGenix is the project in this group. Decoration does not help either audience. A paper abstract pasted onto a homepage does not help them either.
The page leads with the outcome, then the product, then a way to talk. The wording stays specific to the work.
Accurate and still finishable
A non-specialist should be able to finish the page, and a specialist should not dismiss it. Visual identity and Webflow development are how that page is held together. No research results are invented here.