Branding
Branding that has to survive on the website, not only in a logo file.
A brand has to work on the page people actually visit
BlueLaser has to read as equipment and service. L1 Wallet has to read as something a person would trust with money. Approval Ease has to read as a health product that is easy to start. One moodboard would have made them look related. They are not.
Branding here means the name treatment, the type, the color, and the voice, then putting that on the site so it shows up in the navigation and the product shots.
How this relates to the other work
Logo design is the mark on its own. Visual identity is the system around it. This page is the projects where that system was built for a company and then used. If you are judging a brand, open the project instead of asking for a slide.